How your personal information is processed and used by “BLŪRE”

This notice relates to “Blure” protection mechanisms for unauthorized access to personal data, through which “Blure” ensures the protection of your personal data. The latter includes the information that “Blure” obtains when providing services to you, which, in accordance with the legislation of Armenia, is also used for direct marketing purposes. The purpose of the notice is to provide you with the information about our working principles and your legal protection mechanisms when processing personal information.

We, the team of “Blure”, promise to:

• take care of the security and protection of your personal data;
• not to use your data illegally;
• provide you with complete and comprehensive information regarding the processing of your personal data at any time.

Type of collected information and its use

We collect two types of information about our customers: personal identification information (“Personal Information”) and non-personal identification information.

The personal identification information is the information that identifies a specific customer. When you become involved in the activity through our website, we may ask you to provide certain information about yourself. Such activities include:

• Opening an account
• Ordering a product or service with us or our partners
• Sending information and / or posting any information on the review page
• Participating in competitions or surveys funded by us or our partners
• Posting a comment, sharing your opinion with us or our partners
• Requesting information about our services
• Sending an application for the employment with us

If you purchase products from us, we may also ask you to provide your credit card number, its expiration date, authentication code or other information. The latter is not stored on our website as payment is made to our partner bank security server. Therefore, we do not have access to your credit card information. Depending on the type of activity you engage in, providing some information will be mandatory and some will be voluntary. If you do not submit the required information for a specific activity, you will not be able to engage in that activity.

Non-personal identification information

The non-personal identification information is the information that does not identify a specific customer. This type of information may include, for example, “Uniform Resource Locator” (URL) of the website you visited before entering our website, “URL” of the website you visit after leaving our website, the type of browser you use, and the IP address of your Internet Protocol. We and / or our authorized third party service providers and advertisers may automatically receive this information when you use our website. This is done through electronic mechanisms such as “Cookies”, “Web Beacons”, “Pixel Tags”. We collect information about cookies, navigation and behavior of users on our website, in particular:

• IP address, device type, operating system and browser from which the website is accessed.
• We collect information about the pages opened on our website, session duration and various session settings.
• Information about the actions that took place on our website: filling in forms, using interactive elements of the website, etc.
• The process, time and form of filling in the fields on the website
• Why we use your personal information:
• For a relationship with you;
• To increase the intensity of the use of the website;
• To meet your requirements, to develop new ways of cooperation and to develop our business;
• To develop and implement effective marketing activities;
• To explore how customers use our products and services;
• To get advice or recommendations about our products and services;
• To develop / manage our brands, products and services;
• To deliver our products and services;
• To make and manage customer payments;
• For financial crime detection, reporting and prevention;
• To manage our risks and the risks of our customers;
• To comply with laws and regulations relevant to us;
• To respond to complaints and find ways to resolve them;
• To conduct business efficiently and properly, which includes the analysis of our financial condition, communications and corporate governance;
• To exercise rights and obligations;

Our purpose:

• Update data, identify services of interest to you and provide this information to you;
• Service development;
• Identify customer focus groups for new products or services;
• Effective performance of our duties and contractual obligations;
• Ensure the compliance with legislative regulations.

From what sources do we obtain personal information?

We can obtain personal information about you from the sources provided to “Blure” by you and listed below. We receive data from you in the following cases:

• When you contact us to get our products or services;
• When communication is by telephone and / or email
• When you use our websites, mobile apps and web chat;
• When sending mails in both physical and electronic form.

Our legal basis:

• Your consent
• Fulfillment of contractual obligations
• Our legitimate interests
• Our legal duty
• Ensuring compliance with regulations