Blūre Turns One: A Year of Bold Beauty and Timeless Elegance

One year ago, a dream took shape – and Blūre was born. On our first anniversary, we gathered not just to celebrate time, but to honor emotion, craftsmanship, and the women who inspire everything we do.

Our anniversary event followed the theme “Under the Sea” and it was more than just a celebration. Inspired by the mystery of the ocean and the quiet power of sirens, the evening reflected what Blūre is all about: deep beauty and gentle elegance.

In just twelve months, Blūre has introduced four unique collections—Knots, Allure, Sea Cut, and Wave – each crafted to reflect a different facet of modern femininity. From the bold design of Knots to the delicate pearls of Allure, the sea-inspired elegance of Sea Cut, and the sleek curves of Wave – each piece is made to reflect your unique story.

We’re also proud to share that Blūre is now available not only at Chronograph Armenia and Chronograph Georgia but also in Belarus! Expanding into a new country was a big moment for us, and we’re excited to grow even more.

The evening was a true reflection of what Blūre stands for—elegance, creativity, and community.

But the highlight of the night was something truly special: the exclusive unveiling of our newest collection, Mystic.

Created to honor love, commitment, and personal milestones, Mystic features a graceful selection of wedding bands, elegant rings, and timeless pieces designed to capture life’s most meaningful moments.

Our anniversary celebration was made even more special by the unforgettable performance of THE GOODFELLAS, a talented international acoustic band that brought energy and joy to the night. With members from Norway, Italy and Brazil and the ability to speak seven languages, they connected effortlessly with our guests.

As a fully acoustic strolling band, they moved around the venue, playing between tables and interacting with guests up close. Their warm presence and wide-ranging repertoire allowed guests to request their favorite songs on the spot, making the evening feel truly personal and one-of-a-kind.

Live music, sparkling drinks, and heartfelt conversations filled the night as we looked back on our favorite memories and shared a glimpse of what’s next.

Thank you for being part of our journey. Here’s to one unforgettable year—and the many beautiful ones to come.